Becoming My Own Boss-My Story
8 years ago, I began my small Senior Caregiving Business without a Website-A Business Card-or Marketing Tools!
Even after 8 years,
I STILL did not need or use business cards, a website, or any other marketing tools to begin or grow my business!
I eventually had some beautiful business cards made, but they were not as effective as my free marketers......
Patients/Clients and their Family!
As I wrote in my last post, When Is The Right Time To Start A Business? My Clients referred me without me even asking them to:
As a Certified Nursing Assistant, I was always either working double shifts, or 2 jobs to make ends meet.
I finally found some relief in working for Nursing and Senior Caregiving Agencies, which gave me a little more money, and definitely more flexibility.
But the very first Agency that I worked for, would always get upset, if I declined a Senior Care assignment.
I already had a permanent Senior Client that I was assigned to, in which I worked 12 hours, for 3 days in a row.
One of the advantages of a Caregiving and Nursing Agency, is that you work based upon your availability- So in my eyes, my work week was done!
(Although I did agree to work extras from time to time!)
Being that it was an Agency where you had the option of accepting or declining a Care assignment, I became very annoyed at that particular job, for making me feel as if I HAVE to accept all of these extra Senior Care assignments.
Upon declining assignments, they would always ask me what it is that I had to do. When I began to tell them, they would say," Oh that's not gonna take THAT long," or "Come on, your not REALLY doing anything Tiffany!"
I never liked the feeling of a job acting as if they had control over me.....and I never liked the feeling of not being appreciated and respected for the work that I do....
So I left Senior Care, and began working in Customer Service and Collections, enjoying less hours-and receiving awesome commission and bonus checks!
I actually got hired for a higher position than I applied for, and generally liked my managers and work environment.
Sitting in front of the computer on the phone, and negotiating, was heaven to me at the time, compared to being on my feet all day or night!
I stayed in customer services and collections for 3 years!
I really needed a change. I had been in Nursing for 4 years, but it seemed like 10, when I estimated how much overtime and 24 hour shifts that I had put in!
The breakthrough came when I received a call from an Elder Client, whom I had become very close with while working at an Agency.
She needed more assistance, and was not happy with the Professional Caregivers that the Caregiving Agency was sending her.
I began to assist her and her husband on the weekends, and in my spare time.
After running a few errands with her one day, she mentioned that her Goddaughter had a friend with Multiple Sclerosis who really needed some help.
My initial response was, " I would LOVE to help, but I can't leave my job to assist him for only a few hours a week".... .."And I am expecting"....
Day after day, she continued to insist that I go and meet him saying, "Honey, he hasn't got anybody to help, and you just live right around the corner from him!"
I was 7 months pregnant, and she wanted me to go and meet someone else for possible work??
I thought it was quite silly showing up at this gentleman's house, especially after she told me that he needed Physical Therapy type help-LIFTING and STRETCHING!
He's going to take one look at me and say, You've GOT to be kidding me!
The same Elder Client who continued to call and tell me about this gentleman that needed help, encouraged me, and renewed my love for Nursing and Caregiving.
Because I was pregnant, I reluctantly went to meet up with him. Ironically..., he was the beginning of my full-time business!